Tips for a Successful Online Presence

Marketing research in recent years shows that having a website that looks good and loads quickly are key factors in user acceptance and conversion:

• In a 2004 study involving 15 women searching health sites, 94% of those having negative first impressions of websites did so based on aesthetic issues.
• A 2007 study in IEEE Computer revealed a half second increase Google's search result load time reduced revenue by 20%.
• A 2008 study reviewing past research found that 75% of online visitors judged website credibility primarily on aesthetics, opposed to content, authority, reputation or expertise.
• A 2008 study in the Journal of Travel Research found visual appeal was the most important factor in conversion, followed by usability and credibility.

That's good news because Vorticode excels in these areas. :)